Using Social media to enhance your business
Social media is the new “it” now. People are more available online, than they are offline. It has become an integral part of our day to day lifestyle. We get up in the morning and it’s the first thing most of the people look at. Social media is a great place to find potential clients and also keep in touch with all your current clients.
Why Social Media?
Creating Brand/ Product awareness
Through Social media you can always find how many people are out there look for a brand or product like yours. With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. Through social media you can target specific audiences who are interested in your product and pitch your idea to them.
Make your brand/product reach places you can’t
Social media is not distance bound. You can make your product reach audiences across oceans and beyond. You can market your brand better. Social media provides you a platform to build your brand in a way that you be in control of what goes out and reaches the people. You can make achieve the dream of making your product the talk of town, all through social media.
Humanize your brand/Product
Humanizing your brand means presenting the human side/ approach of your brand to the people. To connect with customers and potential customers, You have got to show the human side of your brand. How are you embracing your brand and product values? How are you looking out for the best interests of your customers and employees? Does your product really work?
The ability to create real human connection is one of the key benefits of social media for business. When you make connections, you build trust which is very important when it comes to customer relations.
Engage with customer
Engagement with the customer is extremely important. It gets you acknowledgement and puts you on the map. You can engage with customers by :
Commenting on posts
Starting and participating in conversations
Sharing relevant information
Sharing user-generated content
Posing and answering questions
Addressing complaints and criticisms
Showing appreciation for customers by posting their pictures with your product.
Grow affordability
Through social media you can reach out to a larger audiences and upon doing so you make your product affordable to a bigger group. Social media lets your product become affordable to a large group through social media. When social media hits, you know what you’re in for.
Build Awareness
Social Media is known for its ability to reach out to millions. It is always a sell out on the social media, but it also raises awareness among the youth. We can take the global warming campaign as an example. A lot of industries have been a part of it.
Social media can change the entire outlook of your product. It has the power to change the entire persona of your product. You need to be patient enough and make the best use of the tools provided to you at your disposal.
