User-Generated Content and Marketing
We have already seen why word of mouth marketing is a crucial part of running a successful direct selling network marketing business. Thanks to today’s social media influence, one of the best and most effective means of getting the best out of word of mouth marketing are with the help of user-generated content and UGC marketing. Let’s find out why!
What is User-Generated Content?
In marketing terms, User Generated Content or UGC is the content created about your product or business by someone who is not an official representative of your company or brand. This can be in the form of a social media post, a video, a review, or any number of means where you or your employees are not involved.
What makes User-Generated Content so effective in marketing?
For most of the consumers out there, marketing and advertisements are inherently untrustworthy. It is easy for someone to position their products and services to seem the best while trying to market it and omit the details that might have a negative impact on the consumer’s decision to buy the product.
A recent study has found that more than 70% of consumers believe that ads and marketing campaigns are exaggerated. In fact, in the same study, one in five respondents replied that they would not buy the product based on its advertisements. This should come as no shock to anyone as it is a widely known fact that everybody hates ads.
Here is where user-generated content shines! In a different survey, it was found out that more than 80% of consumers admitted to having their buying decision swayed by the feedback and reviews that they received from their friends and family. A similar figure also admitted that they based their decisions on comments and reviews left by others.
Simply put, user-generated content is a great means of marketing simply because it is not coming from the company!
User-Generated Content Examples
There are many ways that a satisfied user can help spread the name and quality of your brand and its product.
Comments and reviews
One of the simplest and most effective means of User Generated Content is the reviews or comments that people leave on your products page. Everyone who has bought a product on any online shopping site knows how much emphasis is given to positive comments and reviews.
Social Media Posts
In this era of social media, the best means of creating hype and buzz around your brand is with the help of a strong and effective social media posts. User-Generated Content in social media can mean a lot of things. It can be a positive comment on the social media page of your product, a video of it created by someone who uses it or just a tag by a popular user. The importance and effectiveness of user-generated content in social media are one of the biggest reasons that have led to the boom of social media influencer and marketers.
Blogs, Videos and more
The advancements in internet and social media has made it easy for anyone to have their views, opinions and thoughts to reach a wider audience. By leveraging these opinions and thoughts to better showcase your product to the outside world, you can greatly improve the sales and reach of your direct selling network marketing company.
Taking full advantage of word of mouth marketing and user-generated content is important if you wish to become one of the top direct selling companies in India. They not only allow you to improve your reach and how people see your product, but it also creates better awareness about your brand and its products.
