While 2020 was not the best year for small business and entrepreneurs, it has been a great year for social media and internet services. We have seen the rise of many new trends like the proliferation of video content in Instagram and Facebook through ‘Stories’, the former becoming a great platform and tool for the expansion of top direct selling companies like Qnet, improved direct selling and social advertisements and the rise and scrutinization of influencers due to the boom of fake ones.
These advancements and revolutions are only expected to keep on coming as the world hopes for a better year. To make sure that you are on the top of the direct selling network marketing industry in 2021, it is essential that you are ready to make these changes and use it to improve your business. Here are four key trends that are expected to dominate social media in the new year.
Nostalgia is a powerful tool when it comes to marketing. There is no question about it. When brands and companies are able to invoke memories or feeling that connect with the past, especially our childhood, we tend to be attracted towards them and to be more invested in them. Trends, fads and throwbacks to the future have a powerful effect on people and can make them interested in your company and product. This has been seen in the example of many companies and businesses that capitalize on this aspect of the business. The effect that nostalgia has on people is very simple and straightforward. It makes them feel that the product or business that they are looking at is something that they are familiar with and creates a positive emotion in them.
Businesses are no longer about telling your customers what they are getting. It is about creating a conversation with them that is beneficial for you and them. This can be easily created in the social media era with the help of stories, emotions, campaigns, and feeds that improve customer engagement and relation.
Overcoming digital disinformation
With the improvements in digital media and the power that it allows brands to share news and information, there has also been an increase in fake news and misinformation. Top direct selling companies in India like Qnet has been target of such fake news and misinformation. Therefore it is important to make sure that you have a well-managed and curated means of getting the news and information about your product to the customers. If your customer sway towards an alternate source, it will become harder to sway them and to bring them back to your brand.
Meme, memes and memes
Yes, I have said it! Memes are the future of marketing and social media advertising. Many companies have taken up the comedic content to get their message across and to create interest in a younger demographics. And it is no longer just the younger audience that is interested in memes. By creating a good social media campaign and using memes in a smart way, there is no doubt that you will be able to capitalize on the boom of social media.
These are just some of the tips and techniques that you can use to make sure that you are not left out in this year. If you have any more tips and tricks that you want to share, comment below.