Lessons that 2020 taught businesses

Sneha Batra
3 min readDec 31, 2020

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2020 has been a tough year for many of us. But if there is one good thing that came from the year, it is that we have been given the opportunity to take a moment, reanalyse the situation and find what can be done better. It has given us the time to think and many valuable lessons. As the year comes to an end, let us take a look back and look at the lessons that it has taught us so that we are better prepared for the future.

The business model is about to change

The biggest and most influential thing to happen this year is obviously the coronavirus and the social and economic restrictions that it brought. The lockdown has forced many companies to reconsider their style of business and to turn to a better and more flexible working model.

While face-to-face meetings and parties have been an integral part of direct selling network marketing companies like Qnet, they are sure to return once the world goes back to being completely normal. The lockdown has shown us that most of these meetings can be done effectively through emails and webinars.

Reclaiming the work-life balance

This is something that bigger corporations have to learn from direct selling companies like Qnet India. Qnet has always been about a flexible workstyle and has helped many people achieve a balance between their work and family life.

The world is no longer one-size-fits-all. It is a mixed bag of goodies that you have no idea what you will get next. Work should be designed to accommodate life, not the other way round.

Digital game makes the brand

As conventional business practices and marketing techniques have proven ineffective in being reliable, businesses have turned to digital media and the internet to find a better alternative. Yes, this change was always going to happen. But the pandemic fitted a rocket to it and made it faster than ever.

It is time for you as a top direct selling company in India to step up your direct selling game and to make the best of it. Direct selling businesses that invested heavily in digital media advertisements and training their sales team was able to not just survive the lockdown but thrive in it.

Return of a cycle

Top direct selling companies like Qnet has always been an answer for people who wanted to escape the rat race and start a business of their own. The lockdown has also increased the demand for roles like this. With this increase in demand, there arises a need to train and teach these new recruits on the art of making sales. Therefore, it is important that you invest in helping to train your sales team.

These are just some of the things that 2020 has taught the direct selling industry. Taking heed of these lessons can not only help you to have a better future but also prepare you for any unexpected new troubles and misfortunes that might arise in the future. If you have any more ideas or thoughts to share on the topic, please discuss in the comments below.

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Sneha Batra
Sneha Batra

Written by Sneha Batra

Just a small town girl lost in the whole wide world. trying to find a path and be who she is meant to be.

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