Gigs vs. Direct Selling: The Future!

If there are two industry that is known for allowing flexibility and financial independence to its members without having to go through the troubles of working under a boss, then it is the direct selling industry and the gig-based industry. As a major proponent of top direct selling companies in India like Qnet, one question that I get regularly get from my prospective clients is if it is better than getting into the gig economy. In other words, which is better? Direct selling network marketing or the gig economy?

What is the gig economy?

Photo by Viktor Bystrov on Unsplash

You are all aware of what direct selling is. But what does the gig economy mean? The gig economy is a labour market that is characterised by its use of short-term contracts or freelance work in place of permanent jobs. In the Indian market, it can include working as a cab driver for Ola or Uber, running Airbnb or other kinds of lodging, among other related services. Lately, the gig economy has taken the world by storm as people have realised its importance and the opportunities that it gives them.

Let’s look at the number

When it comes to the number of people working in direct selling networks marketing companies like Qnet and the gig economy, the latter has the former beat. It is pretty evident as the gig economy has grown multiple times thanks to the advances in the internet and the establishments of many applications like Zomato, Uber, Airbnb etc. However, it does not mean that everyone in the gig economy is equally well-off. Success in the gig economy is more based on luck and dependent on finding opportunity. In a direct selling business, you make your own opportunity, and your success is only dependent on the amount of time and effort that you put into it.

The risk and reward

Top direct selling companies in India like Qnet have been known for offering perks to its direct selling independent representatives for every milestone that they achieve. This is one of the reasons why the industry is so beloved to people who have joined it. This can include better deals, discounts, higher incentives, and bonuses.

The restrictions that the corona pandemic brought with it has shown us that the gig economy has many disadvantages. However, top direct selling companies in India like Qnet thrived during the same time and was able to help millions of people.

Revolutionising the direct selling industry

There are many things that the direct selling industry can learn from the gig economy in order to make it better. For instance, the gig economy is one that has taken full utilisation of the digital platform to expand and get more business. While direct selling network marketing businesses have begun using these social platforms as well, there is more scope to improve and adapt. It could also make their onboarding process easier and hassle-free.

Conclusion

Both direct selling and gig economy are fields in which anyone who is willing to put in the effort and time can make it big and create a successful business for themselves. While I will always choose top direct selling companies in Asia like Qnet as my income stream, the gig economy also has many important advantages. And the best thing about the two is that both can be combined to reap more rewards and profits.

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