Direct selling through text messaging!
If you intend to accumulate success and more profits with direct selling, it is extremely important that you utilise a variety of marketing tools and technique. In this era of social media and the internet, one aspect of marketing that has been not utilised as much as it should be is marketing through text messages. One of the biggest advantages of text marketing is that it pairs well with other kinds of marketing and help improve your customer base.
What is text message marketing?
Text marketing is just what its name implies. It is the act of sending text messages to your customers, potential customers and the members of your sales team to inform them about your product, sales, discounts, business opportunities and everything in between.
Text message marketing is a proven and effective means of improving your sales and profits by introducing more people to your product. It is easy, affordable, and efficient in what it does.
Best ways to use text message marketing in direct sales
You can use text message marketing in a variety of ways to improve your sales. These include
- Informing your customers about a new product launch and about pre-order.
- Staying in contact with your sales team and their performance
- Hosting contests
- Informing your customers of upcoming events like Facebook Live sessions, webinars and more
- Offering exclusive deals to your text message subscribers
All of these can have a positive impact on your direct selling business if used efficiently.
Recruiting members into your sales team with text message marketing
While it would only seem obvious to use text message marketing to bring in more customers to your direct selling company, you can also use similar strategies to build your team. You can use text message marketing to connect with people who you know are interested in joining your direct selling business in a fun and creative way.
You can use text messages to inform your prospective sales team about the perks of working for your direct selling business, how to begin their journey into the industry and more in a cost-effective and easy manner.
Finding new customers with text message marketing
The main objective of any marketing strategy is to bring in more people to your circle and sell your products. Text message marketing allows you to reach a large portion of the population that might be as tech-savvy as the new generation and makes it easier for them to contact you.
You can also use text messages to provide discounts, host contests and make your customer feel attended to.
You should also be able to incorporate social media marketing with text message marketing as the former can easily become worn out. Use of text message marketing can help spice up your marketing game.
How often should you message your customer?
One of the best things about text message marketing is the flexibility that it allows you to have. You can decide on how many times you want to message your customer based on feedback. You can even have multiple lists of recipients and send separate messages to your customers and your sales team.
How to begin text message marketing?
While it would be a tedious task to individually send text messages to your scores of customers, there are easier means of achieving this. There are a number of companies that allow you to send a bulk text to your customer base, with many of them working completely online. A large number of such services also allow you to choose better and to find a service that is affordable and efficient for you.
Success in the direct selling business requires you to put yourself out there and to utilise all types of marketing tools. And one tool that does not get the necessary attention is text message marketing. By incorporating text message marketing with other means of marketing like social media, you can take your direct selling company to new heights and improve profits.
