5 Tips to Direct Selling Success
Direct selling has taken the world by storm as more and more people have become interested in the idea and warmed up to it. It was one of the only industry that was not negatively affected by the global pandemic as Qnet distributors were still able to provide their customers with world-class products and services while conventional retail shops and businesses were forced to shut down.
There are many differences between running a direct selling company like Qnet India and normal, conventional brick-and-mortar retail outlets. And similarly, you cannot expect to have success as a Qnet direct seller if you market your products like conventional shops. To become successful in the direct selling industry, you have to think outside the box. You have to come up with marketing tricks and strategies that are aimed at improving the direct selling business. While there is rarely a wrong way to advertise your product, there is always a better way.
Give a freebie
When you do not have the money or marketing capabilities of giant companies, it will be a hard task to get people to buy something that they have never heard of. People always prefer to buy things that they know about or think works. There is a reason why advertising agencies are as big and powerful as they are.
One way that you as a direct seller for Qnet India can overcome this hurdle is to give away a few free products. Yes, giving away things for free is painful to any seller. But see it as a marketing trick. People love free stuff and you get to introduce the product to the public.
Not only does giving away free stuff create a bond between you and your customer, but it also helps you to get some free word-of-mouth marketing as your customer is assured to tell his or her friends about your product. It also allows you to collect feedback about the product and your direct selling company, which is always a good thing.
Utilise Email marketing
Today, most of the marketing and direct sales are done through the internet. While door-to-door sales and services are completely gone, it has taken a back seat to social media and the internet. Email marketing allows you to increase your range of customers and is affordable for most direct sales companies in India.
However, there are certain things that you should keep in mind while using email marketing. Refrain from using automatic messages as it lacks the genuine and authentic feel that you should be looking for. And keep your email pitch short and to the point. While the internet has made life easier in many ways, no one has time to go through a long mail.
Put social media to good use
Today most people get a large portion of their news and information through social media. Companies have identified the value of having a social media presence and have fully capitalized on it. It is not your turn to do the same.
Social media helps you to build a community of followers, get a broader reach for your product and idea and is generally cheap to advertise on, if not free. You can utilise social media platforms like Facebook, Instagram and others to advertise your product, showcase its effects and benefits to new customers, share testimonies and reviews from other customers and more.
Cross-promotion
Another aspect of the internet and today’s media that you should be looking to take full advantage of is cross-promotion. It can help you to cut down on marketing cost while increasing your range. It can also help you create a strategic partnership with others where both parties are benefited due to the shared audience.
Offer extra
My last tip is pretty similar to the first one in certain ways but is different in others. The secret to success in the direct selling market in India is not just attracting new customers, but also retaining old ones. You should priorities on creating a community of followers to your products and make them feel loved and special. This can be done with a number of processes, like giving special discounts to old customers, sponsoring events and charitable endeavours. Your customers will love you more if they feel that you care for them.
These are just some of the few direct selling tricks and tips that I had picked up during my time in the industry. These simple and smart steps can help you improve your profit and help you create a network of customers that are always happy to buy from you.
Direct selling is more than just selling to people you know. It is about helping a community grow will provide them with the best products for a cheaper price. It is always important to keep that in mind if you wish to have success as a Qnet distributor.
